Optimize UK was founded by Zak and Akif, returning to the optical industry with a clear purpose and renewed focus. Having previously built WLC Lenses into the UK’s largest independent lens supplier before its acquisition by Essilor, they bring proven leadership and deep industry knowledge back to the market.

With over 80 years of combined experience across lens manufacturing, dispensing, glazing, and customer care, Optimize is built on expertise you can rely on. That experience is supported by our Professional Services Team of qualified ophthalmic and dispensing opticians, ensuring every order is backed by clinical insight and technical precision.

From complex RX lenses and advanced coatings to in-house glazing and an intuitive online ordering platform, we are equipped to supply exactly what your practice needs — efficiently and consistently.

At Optimize, we exist to make lens supply simple, dependable, and complete. Whatever the requirement, you can trust us to deliver.